Business Analytics Drives Innovation
Dynamic changes in markets such as globalization, increasing competition, dynamic customer needs, game changers and the increasing complexity of products and technologies are decisive challenges for companies. The key to success is a long-term and forward-looking corporate orientation, combined with the successful implementation of the operating business. Therefore, companies have to deal with the future, understand the present, and learn from the past.
The module Business Analytics Drives Innovation provides a solution for these issues. Participants will be taught the basic techniques of business analytics in order to derive emerging technologies, new products, services, business models or process innovations. The learning goals are primarily aimed for the areas of technology foresight and company development as well as customer and product management. Results will be evaluated individually and will be used to optimise internal business processes. You will have the possibility to exchange ideas with employees of other companies and discuss challenges, different approaches, and possible solutions. In addition to the presentation and discussion of analytical techniques, the participants will be able to apply selected applications in a specific manner as well as understand and select the underlying databases.